Start with a real task
I try to finish the same thing your customer came to do.
Website audits with screenshots and fixes
I find where websites cost customers time.
People come to a website because they need to get something done, whether that is checking a price, submitting an application, booking an appointment, or completing a purchase. I test these tasks as a real customer would, working through the process step by step, taking screenshots, and identifying where something becomes confusing, slow, or frustrating. I then recommend the smallest practical change to make the experience easier and faster. You receive a clear report showing the problem and what should be changed. I can also help build and implement the solution.
Open to roles now. US/UK, remote ready.
I kept the receipts.
The method
A customer loses trust one confusing step at a time.
Most problems I find are small enough to miss in a meeting: a save button with no confirmation, a form that asks the same question twice, a help bot that gives the wrong next step. Each one costs a little time. Together they make customers wonder whether the business is paying attention.
Mark where it gets hard
I note the exact step where the page stops helping and the customer has to figure it out alone.
Show the evidence
Screenshots, exact steps, and dead ends. Every claim comes with something you can look at.
Separate annoying from costly
Some problems are irritations. Some block a sale, application, booking, or support request.
Recommend the smallest useful fix
Most fixes are modest: a clearer label, a better default, one unnecessary step removed.
Example audits
Three real sites and tools. Three everyday tasks that got harder than they needed to be.
I used these sites and tools as a real customer and wrote down what happened. The goal was not to dunk on busy teams. It was to show where a normal task became extra work.
01 / Job search
I came to apply for a job. The application gave me homework.
Indeed asked for the same information in different places, opened duplicate application tabs, and gave me a Save button that never said whether it saved. Twenty-four findings, ranked by cost to the applicant.
Read the Indeed audit
02 / Insurance
The deductible was there. GEICO made me earn it.
I needed one number from my own account. GEICO sent me through slow pages and wording that made a lookup feel like changing my policy. Thirteen findings about clarity, speed, and trust.
Read the GEICO audit
03 / Support bot
The bot knew my account and kept missing my question.
Xfinity Assistant could pull my plan and bill in seconds. Then it missed what I was actually asking. Sixteen findings from six support questions, most pointing to the same problem: account access is not the same as helpfulness.
Read the Xfinity audit
Beyond the audit
I can also help make the fix.
I have spent much of my career building the things I now review: websites, dashboards, internal tools, and small automations. If the report says a form should remember a customer, I can help make that happen. Small scope, quick turnaround, no platform pitch.
Websites and dashboards
New builds or cleanups. Pages that load fast and put the answer people came for where they can see it.
Small internal tools
Simple tools for repetitive office work: the weekly report, the copy-and-paste routine, the form that keeps making people retype the same details.
Careful automation
Help with admin work that eats afternoons, including AI when it makes sense. Privacy and approval rules are settled before anything is built.
Why this is useful to you
I turn customer frustration into a clear fix list.
My background is mixed in a useful way. I have built internal tools, moved teams onto new systems, supported staff through software they hated, and watched people invent workarounds because a screen made the wrong thing easy. I know what wasted time costs because I have seen teams pay for it all week. The report does not stop at complaints. It tells you what to change first.
3
complete audits with screenshots, plain findings, and practical fixes
53
ranked findings across job applications, insurance lookups, and support chats
10+
years fixing problems where software meets real work